How Mainstream Economics Helps Businesses Manipulate our Minds

Samstag, 16. April 2016 - 21:22

By John Komlos

A major oversight of standard economics is that it begins the analysis with adults. This is convenient, because this strategy enables the discipline to ignore the crucial and pernicious influence of powerful mega-corporations on the formation of the mindset of children and youth during their formative years. By disregarding the crucial first 18 or so years of life, mainstream economics can simply assume that tastes are already formed when a person enters the market place and by then they know perfectly well what they like and dislike. In other words, they enter the economy as adults with tastes fully formed, so businesses do not influence them in their childhood. The technical term for this is that tastes are exogenous. So economists do not have to worry about tastes because that is determined exogenously, i.e., outside of the economic process. [...]

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